As running became popular as a leisure activity in the 1970s, running shoes left behind their simple existence and began to focus on performance. Although the designs of the era would look very simple today, the decade stands out for being the moment in which running shoes acquired their own personality. The 327 represents a milestone in the 70s in terms of innovation, transgressing classic style elements by giving them a contemporary look. With an angular redesign of the trusted wedge silhouette, asymmetrically applied large “N” branding and a trail-inspired lug outsole, the 327 is a comprehensive reinterpretation of our running classic.
